Chinese client strategy · AI advisory
Win and keep Chinese clients.
帮助英国企业赢得并留住中国客户
Westward Advisory helps UK businesses that sell high-value products and services see themselves the way Chinese buyers do, and fix what stands between an enquiry and a sale.
Who it's for
Owner-led businesses where one Chinese client is worth thousands
If you already get the occasional Chinese enquiry or buyer and want more of them to turn into long-term clients, this is for you.
Chinese Client Readiness
Fixed-price packages, no long contracts
Every engagement starts with how a Chinese buyer actually experiences your business, and ends with a ranked plan you can act on.
Snapshot
Three things a Chinese buyer notices about your business, and one fix you can make this week.
Quick Scan
A review of your website and online presence as a Chinese buyer sees it, a short report with your top ten fixes, and a walkthrough call.
Readiness Audit
The full audit across six areas, a mystery-shopper enquiry in Chinese, a competitor benchmark, a 90-day action plan and a workshop with you or your team.
Audit + Launch
The Readiness Audit, plus we deliver your top three fixes, such as a Chinese landing page, WeChat set-up or Chinese-language reply templates, with 30 days of support.
Founding-client rate: the Readiness Audit is £500 for our first three clients, in return for a short case study. Also available: meeting and negotiation support, staff briefings, seasonal gifting plans and ongoing retainers.
What you receive
A readiness score, and exactly where the points are lost
Every audit scores your business across six areas, out of 100. You see at a glance what is already working, what is quietly costing you clients, and which fixes to make first.
At your 90-day check-in we score it again, so you can see the progress.
Chinese Client Readiness Audit
Scorecard
- First impressionWhat a buyer finds in English and Chinese, including Xiaohongshu and WeChat11/20
- ReachabilityCan they contact you the way they prefer, and how fast do they hear back?6/20
- Trust signalsCredentials, provenance and after-sales, framed the way Chinese buyers check14/20
- Sales & negotiationMeeting flow, who decides, price conversations, what to avoid12/20
- Relationship & giftingSeasonal touchpoints, within UK anti-bribery rules4/10
- Follow-throughReplying faster and following up consistently5/10
Illustrative example. Your report includes the findings and a ranked 90-day plan behind every score.
AI advisory
AI where it earns its place, rules where rules are enough
Most AI projects stall for boring reasons: the wrong problem, a demo mistaken for a system, or a stack that can't support the idea. We help your team find the right problem, prove it on a prototype, and leave with a plan you own.
How an engagement runs
Explore
AI strategy workshop
A half day with your team to map processes and pick the three use cases most worth pursuing, by value and risk.
£750
Assess
Readiness review
Are your data, access and systems ready? Build or buy? What governance and data-protection questions need answering first?
£1,250
Prove
Prototype
A working proof of concept on sample or anonymised data, so you can test the idea with real users before committing budget.
from £2,000
Own
Handover & advisory
A clear roadmap, architecture notes and decision log for your team or supplier, with ongoing advice while you build.
from £300/month
How it works
From first call to a plan you can act on
Snapshot call
A free 20-minute conversation about your Chinese clients so far and what you want next.
Audit
We review your business as a Chinese buyer would, interview you and test your enquiry process.
Plan
A clear report with a readiness score and fixes ranked by impact and effort.
Launch & support
We help deliver the fixes and stay on hand for meetings, negotiations and seasonal moments.
About
Teresa Xu
Teresa grew up in China and has built her career in UK financial services and AI. She reads Chinese clients the way they read you, and backs every recommendation with evidence rather than stereotypes.
• Native Mandarin speaker, fluent in both business cultures
• Former data analyst in credit risk at a UK bank
• Builds AI products end to end, across product and engineering
• Focused on decisions under real constraints: what to build, why it matters, and what not to build
Selected certifications
- Claude Certified Architect – ProfessionalAnthropic
- Databricks Certified Generative AI Engineer AssociateDatabricks
- Generative AI Application Deployment & MonitoringDatabricks knowledge badge
- Professional Scrum Product Owner™ IIScrum.org
- Level 4 Data AnalystData visualisation
Start with a free Snapshot
Twenty minutes, no obligation. You'll leave with three observations about how Chinese buyers see your business and one fix to make this week.